Ebay -The Nations Shared Wardrobe
eBay - The Nations Shared Wardrobe
2024
eBay UK opened its doors to “The Nation’s Shared Wardrobe,” allowing fans to step inside the Love Island shared wardrobe for the very first time. Attendees had the unique chance to browse iconic Islander pieces, exchange an item they no longer loved for a pre-loved treasure, and get styled by eBay’s Pre-Loved Style Director Amy Bannerman.
Guests brought previously worn garments, discovered new-to-them outfits, and found inspiration in curated pieces like House of CB tops and Rat & Boa dresses. The event even featured iconic archive looks worn by Islanders on the show, with Pre-loved Ambassador Tom Clare kicking off the festivities and a Colourologist on hand to help participants look and feel their best.
This celebration of re-wearing and sharing came on the heels of eBay’s announcement that it is now free to buy and sell pre-owned clothing. With social trends showing a surge in wardrobe sharing and Gen Z shoppers increasingly embracing pre-loved fashion, the event aligned perfectly with the shifting mindset of today’s consumers. It showcased how accessible, sustainable, and enjoyable second-hand shopping can be, encouraging guests to cash in on unworn items, embrace re-wearing, and find new styles they truly love. “The Nation’s Shared Wardrobe” built upon eBay’s enhanced pre-loved fashion offering, including AI-powered listings and personalized feeds, making the future of sustainable fashion simpler and more appealing than ever
CLIENT
Heaps + Stacks
eBay
For project enquiries and more information, please get in touch at studio@celinajoyce.com
“Seeing amazing pre-loved pieces re-appearing each season – like the men’s tie dye Stussy Jacket, the blue latex Versace dress, and the Rat and Boa dresses – is such a joy.
By opening up the coveted Love Island wardrobe to fans, we’re proving the power of circular fashion.”
AMY BANNERMAN
PRE-LOVED STYLE DIRECTOR, EBAY
