Sally Hansen
Sally Hansen, Good. Kind. Pure.
2022
The launch of Sally Hansen’s Good. Kind. Pure. nail polish collection required a wellness-inspired press event that would linger in the minds of influencers and spark positive sentiment within the industry. Known for being a brand dedicated to details (100% vegan nail polishes with plant-based brushes), the Sally Hansen launch called for an equally careful and attentive introduction to the market.
Guests were invited to yoga sessions at re:mind Studio and given the opportunity to try the new range with the option to select from a bespoke nail art menu of Good. Kind. Pure-inspired designs before leaving the event with tailor-made affirmation cards based on their individual star signs and chosen nail colour combinations.
For project inquiries and more information, please get in touch at studio@celinajoyce.com
"We are thrilled to introduce Good. Kind. Pure., our first vegan, plant-based line of colour and care that enables consumers to create a beautiful, clean manicure at home.”
CELIA TOMBALAKIAN
VICE PRESIDENT OF SALLY HANSEN GLOBAL & US MARKETING
